Large businesses may have staff numbers and big advertising budgets in their favour, but small businesses have some advantages that are arguably way more important. They have the ability to engage directly and personally with their customers. The sheer number of customers that big businesses have make personal engagement almost impossible. How many times have you made contact with your phone provider or bank and thought “this is a terrible experience”? If you’re like most people, it’s all the time.
Continue reading How To Use Social Media To Turn Customers Into Brand Advocates.