Are you aware of the risks surrounding promotions and demotions?

Promotions in the workplace should be positive. They create new and exciting opportunities for employees and the businesses that they work for.

They are however, like all aspects of people management, subject to complications. Are you aware of the risks involved when promoting an employee?

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How To Use Social Media To Turn Customers Into Brand Advocates.

Large businesses may have staff numbers and big advertising budgets in their favour, but small businesses have some advantages that are arguably way more important. They have the ability to engage directly and personally with their customers. The sheer number of customers that big businesses have make personal engagement almost impossible. How many times have you made contact with your phone provider or bank and thought “this is a terrible experience”? If you’re like most people, it’s all the time.

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How to Market your Business at Christmas

Unfortunately most businesses, let alone small businesses, don’t have the luxury of a John Lewis-sized advertising budget when it comes to marketing around the Christmas period – or any other time of the year for that matter… But this doesn’t mean that all hope is lost. Small businesses almost have an easier job when it comes to reaching out to old and new customers alike as they have the advantage of being small enough to know, and hopefully, understand their customer base.

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