PPC – Is it right for your Business?

PPC, or pay-per-click, is an online advertising option whereby businesses can create bespoke ads and pay on a cost-per-click basis. Google Adwords is probably the most widely recognised PPC ad option and more and more businesses are including this type into their marketing strategies. But is PPC right for your business? The team over a Whitefish Marketing had a quick review…
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How To Use Social Media To Turn Customers Into Brand Advocates.

Large businesses may have staff numbers and big advertising budgets in their favour, but small businesses have some advantages that are arguably way more important. They have the ability to engage directly and personally with their customers. The sheer number of customers that big businesses have make personal engagement almost impossible. How many times have you made contact with your phone provider or bank and thought “this is a terrible experience”? If you’re like most people, it’s all the time.

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