Where businesses in Kent go to do business.
Is telesales one of your sales strategies?
Telephone marketing can be a really effective technique – but only if it is done well. You may well be considering training your team to be more successful on the telephone but wondering if it will really be worthwhile. Will it really deliver benefits to your bottom line?
Continue reading 6 Reasons for Investing in Telesales Training…
It can seem like we work our entire lives, but retirement comes faster than you think.
The average person works around forty five years of their life and then relies on a pension for another twenty five years. That means the money you save towards your pension needs to go a long way. Whether you have multiple company pensions, a final salary scheme or a personal pension, if you take advantage of all the benefits available to you, your retirement fund could be larger than you think.
Below, we discuss the available options and the potential benefits to you and your family.
Continue reading Are You Missing Out on the Advantages of Pension Freedoms?
Cyber insurance has emerged as one of the most important types of corporate insurance a business can invest in. This type of insurance is designed to provide protection for businesses in the event of a malicious hack or data breach of any kind – and in today’s climate, where ransomware attacks and hacks by cyber criminals have affected some of the world’s biggest organisations, it’s easy to see why this type of coverage has become so vital.
Continue reading Cyber Insurance Policies: What Should You Be Looking For?
A messy scenario…
Three siblings were shareholders in a company. Two were statutory directors, the third was not, but was engaged in a complex and messy divorce. The company had been exposed to significant alleged acts of fraud and stripping/ misappropriation of its assets whilst managed by the two directors and one of the two directors operated a directly competing business…
Sponsorship is a powerful and effective marketing tool. As a sponsor, your business has an impact beyond awareness and promotion. Sponsorship offers different and exciting marketing opportunities to actively engage with targeted audiences, broaden your exposure and enhance your image.
Continue reading A little known and overlooked aspect of Marketing: Sponsorship of a Cultural Event.
I’m on a mission. A mission to improve the professional appearance of businesses in Kent by making them aware that decent portrait images of their staff are vital for reinforcing their brand values. Particularly the customer facing staff – and that is pretty much everyone in today’s streamlined, flat structured, small-but-perfectly-formed organisations. But, I need your help!
Can you afford NOT to move in 2018? Here are some positive reasons why 2018 should be the year to make that first purchase or move…
Continue reading Can you afford not to move home in 2018?
PPC, or pay-per-click, is an online advertising option whereby businesses can create bespoke ads and pay on a cost-per-click basis. Google Adwords is probably the most widely recognised PPC ad option and more and more businesses are including this type into their marketing strategies. But is PPC right for your business? The team over a Whitefish Marketing had a quick review…
Continue reading PPC – Is it right for your Business?
This month I celebrated six years in business, a significant landmark for a business, given that four out of ten businesses in the UK don’t make it beyond five years.
This statistic has been constant for the last twenty years and whilst there are often ‘valid’ reasons for this, I believe that many could have been foreseen during the planning stage of the business. I read the book The E Myth more than thirty years ago and was struck by the premise that, many small businesses fail because the owners are working ‘in’ rather than ‘on’ their businesses.
Continue reading Knowing your Market is the Key to Business Success…
After recruiting overseas for 13 years having worked in my own and other peoples businesses, I returned to the UK and set up my own recruitment company. It became very apparent to me in a short duration that recruitment consultancies did not command the same respect that I had come to appreciate overseas or indeed with my previous experience of recruiting in the UK in the 1990’s.
Continue reading Why Recruitment Consultants get a Bad Name…