Targets, Focus and Clarity

I can’t stress enough how important it is to hit the ground running in January and make sure you’re already on target for your goals and objectives. It’s far easier to hit your targets when each month’s results are in line with your projections.

One of my all-time favourite quotes on goals is from the late, great Zig Ziglar. He PH_accountancysaid “I don’t care how much power, brilliance or energy you have. If you don’t harness it and focus it on a specific target and hold it there, you’re never going to accomplish as much as your ability warrants.” There’s so much truth in this.

It pains me to see business owners running their businesses without this level of clarity and focus. But think about it, it’s virtually impossible to focus when you don’t know where you’re going and you don’t know what you’re aiming for.

There’s been so much BS written about goals, but one piece of advice I can give you that will make a difference is simply write them down, and then make sure you diligently focus on those goals during the next 12 months.

 

business goal setting

Because of my privileged position of being able to work with many different business owners, I obviously see all types. We actively encourage goal-setting and focus on these goals to give our clients clarity in the very busy and extremely cluttered world that we all operate in. But it’s one of the biggest reasons why businesses fail or never reach their full potential and that’s why Zig’s great quote is so powerful. As business owners we owe it to our businesses, our teams and our families to get the best results we can from the available talents we, and those around us, have.

You can’t do that without knowing where you’re going. It’s easy to be dismissive of these things, but when you look back on 2016, just think how great you’ll feel when you’ve achieved your goals and your business is closer to where you want it to get to.

Andy Page, Director
PH Accounting

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