Outdoor advertising is a great way to reach people where they live, work and play! Consumers cannot fast forward through an outdoor advertisement as it moves through their environment. As we go about our daily lives we take note of our surroundings, making ‘out of home’ advertising one of the most memorable and cost effective advertising formats available. But don’t take our word for it…
Located on the 28 acre Cobdown sports ground on the outskirts of Maidstone, ‘K Sports’ is an award-winning venue for the whole community to enjoy.
Combining elite and community sport provision with a strong emphasis on education and vocational opportunity, K Sports work closely with a number of important stakeholders and partners to offer state of the art facilities for people of all ages within the local community to enjoy.
Client Objectives
“The process was very simple and efficient. As a new business, we had not invested any marketing budget in an ‘out of home’ campaign before. We were taken through the various options open to us, given previous insight and tailored advice to suit our campaign objectives and targets.
Once we had decided on the course of action we wanted to take, there was a great deal of flexibility from Clear Channel to fit in with our own deadlines. Information was passed on frequently and in a style which meant it could be easily digested and was clear to several staff across the business.”
The Campaign
“Basing the campaign around our objectives and goals, we decided to choose target areas which were close to our location mixed with our target audience based further afield.
Launching a brand new gym, we knew awareness raising would be key. We wanted people locally to know about us as well as those on our doorstep and it proved very effective to spread our reach into the local city centre and utilise good transport links around us to get our message out.”
The Results
“We had a good return on investment from the campaign, as it generated membership sales for us and increased website traffic as a result. Whilst the awareness raising was hard to capture numerically, we know by working with Clear Channel we were able to promote our brand-new gym to the everyone locally, besides just those who use and visit our facility on a daily basis.
As a growing business, we would definitely look to Clear Channel for future marketing plans. We received great account management and nothing was too much to do for us. That trust was key for our decision making and the expertise and advice the team provided, proved invaluable. Knowing the service is reliable and effective, we wouldn’t hesitate to use Clear Channel again. Charlotte Richardson K Sports.
If you would like to learn more about how you too can make your business locally famous, contact our Kent Business Development Manager Louis Campbell today at Clear Channel Direct on 07768 865260 or email Louis.Campbell@ClearChannel.co.uk.