Is telesales one of your sales strategies?
Telephone marketing can be a really effective technique – but only if it is done well. You may well be considering training your team to be more successful on the telephone but wondering if it will really be worthwhile. Will it really deliver benefits to your bottom line?
Here are our top 6 reasons to invest in telesales training:
1. Telesales training will enable staff to feel more confident and be able to engage with the client. They’ll be better at promoting the product or service, their personality and authenticity over the telephone more effectively and efficiently. Wouldn’t you be more likely to buy from someone who has an engaging personality?
2. Effective training leads to higher productivity. A study found that on average a 10% increase in workforce education levelled to an 8.6% gain in total productivity!
3. Telesales staff will be able to establish the prospects needs by engaging with them in meaningful discussion. A good telesales call will build up a rapport with prospects, leading to potential long term customer relationships.
4. Training in communication skills will ensure a consistent professional approach, as well as projecting the individual personality of the sales person. Your staff are the face of your business, so having a professional sales team is imperative! Clients and prospects will feel more confident in their decision to contract with you if they feel you maintain high standards.
5. Telephone sales training helps to keep staff motivated, by giving them the opportunity to learn new ideas. This will enable them to deal with a variety of call types and situations. Motivated staff sound enthusiastic and passionate. This will ensure the sales person always sounds fresh.
6. Training staff to a professional level will help to keep the competition out. Your team will portray to the prospect that they are dealing with a reputable, trustworthy company, whose staff have a professional consistent approach on the telephone.
What is your experience of telesales training? Would you add further benefits to this list? We would love to hear them!
To find out about our bespoke and tailored telephone marketing courses, please contact us. We will be happy to help!
Louise Carter is Founder of Telephone Marketing specialists Smile While You Dial.